Cherry Lassen


Bullock Russell Real Estate Services - Dana Point

About Cherry Lassen

Over forty years of achievements in sales, marketing, finance, construction and negotiating CHERRY offers proven money-saving strategies, systems and solutions to help buyers and sellers. CHERRY first became a commercial film editor in NYC for billion-dollar global brands. CHERRY started a direct sales business that was nationally recognized preceded by her building homes, condos and owning an architectural design and construction company that focused on energy-saving installations for multi-million dollar estates. Interested in economics CHERRY attained her Series III license and became the top new commodity options sales executive. Mastering charts and world market forecasting her clients grew and CHERRY opened her own futures IB. CHERRY expanded into marketing when she accepted contracts from micro-cap CEO’s and CFO’s to write company research reports, press releases and develop institutional roadshows. Leveraging on her business model, CHERRY founded Southern California Investment Association in 2000, then responding to demand CHERRY expanded its membership, re-branded SCIA into The National Small Cap Syndicate, produced over sixty financial conferences with sponsors such as The American Stock Exchange and grew it into a powerhouse of hundreds of top industry firms funding over half a billion dollars, supporting public companies up to the higher exchanges, while assisting hundreds of nationwide brokerages, investment bankers, fund managers and intuitions. CHERRY continued to contract with select companies while implementing a merger that became a multi-million dollar oil and gas company on the NYSE. In 2009 CHERRY added her real estate license and exudes the passion, skill and determination to empower her clients to achieve their desires. CHERRY has a personal contact list of over thousands accredited investors, offers proven money-saving strategies and solutions to ease decision-making and has the passion to serve clients properly while conserving their time and energy. CHERRY’s world of expertise is complemented by fervent negotiation skills, dedication and exceptional service making buying, selling or investing exceed your expectations. CHERRY is a South County expert and is grateful to have raised her family in Dana Point since 1989.

*****Helping 10 Special Families in 2019*****

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